Feature Focus: Transition Messages

Let’s be frank. Waiting for something to load can be boring.

And when you’re booking travel online, there are multiple points where you might have to wait a little while for something to load, for results to show or to submit your information.

So, while your users wait, how can you fill this time effectively?

Our solution? Transition Messages.

In most cases, sites will often display a generic “loading” animation at every step of the booking process to signify that something is happening, and rarely with any additional content to keep your customers attention.

We thought we’d change that.

Your customer has just arrived on your website and submitted a search for a hotel in Amsterdam for 3 nights.

With Travelflow, they are then shown this message:

“Hang on while we search for hotels in Amsterdam for 3 nights”

Straight away, they’re presented with a message that’s tailored to their search criteria. A response from the booking engine not only confirms the information they’ve submitted but establishes a connection with them for a more enhanced user experience.

Along with that message, they are shown an image of your choice.

Their attention is grabbed immediately, and your customers are kept engaged during their booking.

Now that you have their attention, what are you going to do with it?

Fill your image with USPs of your agency, upsell travel extras your customers can purchase during their booking or show off luxury images of destinations you offer.

The choice is yours.

Doesn’t that sound better? You’ve effectively used that loading time to not only improve your customer experience with your website but also upsell and push brand messages to your customers while they wait.

Now imagine this at scale.

Custom transition messages at every step of the booking process. Whether they’re submitting their search for a transfer, confirming their passenger details before they book a holiday or processing their payment details, they have immediate feedback from your booking platform at every step of the way and you have their engagement in return.

Seems like a win-win to us.

To see this in action for yourself, get in touch with our team. We’d be happy to show you.